Targeted keywords are essential for strong search engine performance
Choosing the right keywords is fundamental to effective Search Engine Optimisation (SEO). Ensuring that your site ranks highly for the most appropriate and relevant keywords is the first step in any SEO campaign. This is because incorporating targeted keywords into your anchor text, page titles and site content is essential to ensure strong search engine performance.
However, choosing the right keywords for an SEO campaign can be challenging and many website owners struggle to select the keywords that will give them the best results. It is difficult to strike a balance between choosing keywords that are precise enough to attract your chosen target market but also broad enough to reach a large audience.
Having your keyword research carried out by a third party ensures an objective and analytical approach. Well-chosen keyphrases will improve both the quality and the volume of your website traffic.
Optillion’s SEO specialists are able to bring objectivity and expertise to keyphrase analysis, taking into account the three key factors which impact upon the performance of any keyphrase:
Assessing your keyphrases against these criteria gives your SEO campaign the best chance of success.
We recognise that keyphrases change over time: seasonal factors may affect keyphrases, or the market may change rapidly and new keyphrases appear. By monitoring your keyphrases, Optillion can ensure that they stay relevant to your business and the market.
How does keyphrase analysis work?
Keyphrase research is a complex process. The stages we follow are:
Keyphrase analysis lays the foundations of any successful SEO campaign.