Lay the foundations for your campaign’s future success
Optillion’s AdWords Set Up services take care of all aspects of your advertising campaign. You’ll be able to have an expertly managed AdWords campaign up and running within a few days.
Our AdWords campaign services bring together three elements which are essential for initiating a successful campaign, the initial assessment, in-depth keyword research and the creation of quality adverts.
Optillion’s initial assessment aims to identify whether an AdWords campaign will meet the financial criteria you set. While PPC advertising can promote any type of online business, its effectiveness depends on the underlying economics of the business and the competitiveness of the marketplace in which it operates.
Pre-campaign assessment of an eCommerce site would include:
A typical AdWords assessment will indicate:
A successful AdWords campaign requires clear and compelling text adverts. Ad copy should take into account:
Text adverts have only a limited number of characters and it is important that the product or service is clearly identified so there can be no confusion. Every click on a PPC advert costs money, so each advert has to be written so that it clearly describes the product and appeals to an appropriate audience.
Poorly focused copywriting and keyword selection generates low quality, irrelevant traffic which is unlikely to convert to sales. Optillion’s copywriters create adverts which are clear and compelling, so that you attract high quality traffic to your website.
PPC adverts are shown when they are triggered by keywords which match users’ search queries. These keywords are associated with individual adverts or groups of adverts. To attract high quality traffic to your website, it is important to choose the most appropriate keywords and matching options.
AdWords campaigns managed by Optillion use highly targeted keywords to achieve low cost-per-click (CPC) and a high conversion rate. Click through rates for individual PPC ads are monitored closely and underperforming ads are either rewritten or dropped, ensuring that your campaign achieves the best possible performance.
To discuss our AdWords set up services, call Gavin today on .