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Bing Ads

Bing attracts an older audience, who spend more money online


Bing Ads is Microsoft’s pay-per-click (PPC) advertising system, which operates on the Bing search engine.

Bing currently captures around 10% of all UK internet searches. However, Bing’s market share is growing, whereas Google’s is shrinking. This is because the Microsoft Edge browser, which is pre-installed with Windows 10, includes Bing as its default search provider.

Because Bing attracts an older, wealthier and more sophisticated audience, the average Bing user spends 32% more money online than the average Google user.

Despite its smaller reach, your business could potentially achieve a better return using Bing Ads. It’s worth remembering that some customers end up using a combination of both Google and Bing while searching for a product.

This section on Bing Ads includes:

  • About Bing Ads
    In-depth information about Bing Ads, including how it works and whether it is right for your business
  • Search Advertising on Bing
    An explanation of Bing Search Advertising and its benefits
  • Bing Shopping
    Bing’s advertising system for online shopping which allows customers to see a product’s details and click straight through to the seller’s website
  • Bing Ads Management
    How using Optillion’s Bing Ads accredited management service for your PPC campaigns will ensure that they reach their full potential

Optillion is a Bing Ads accredited agency