The leading online advertising system
Google AdWords is the pay-per-click (PPC) advertising platform operated by Google. Google AdWords is more sophisticated, more customisable and more flexible than other PPC systems, as well as being more wide-reaching. Google is by far the largest search engine and search advertising provider in both the UK and the world.
Google AdWords operates on an auction system, whereby prospective advertisers bid to have their advert shown on certain search engine results pages (SERPs). The bid amount combined with the quality score determines where the advert is positioned in the Google search results. The higher your quality score, the better your position and the lower cost-per-click. The advertiser is charged for every click made on their advert, unless Google deems it to have been an unproductive or fraudulent click.
Google’s dominance and size has allowed it to develop AdWords into the leading online advertising system. For an experienced campaign manager, the capabilities of AdWords make it the first choice for online advertising. AdWords offers the most control, the largest audience, and the potential to run highly profitable campaigns.
Google AdWords has many advantages, including:
Google AdWords has many benefits for the advertiser, and is the most comprehensive and customisable PPC advertising system. AdWords is the online advertising platform of choice, especially for companies ready to take their first steps into Search Engine Marketing campaigns. Its flexibility and unequalled reach mean that adverts can be simultaneously highly targeted and served to a large audience.
Google attracts over 90% of UK search engine traffic and with its ownership of other major websites, such as YouTube, it offers the most comprehensive coverage for advertisers.
Optillion has used Google AdWords to achieve success for a variety of clients. We are experienced in running campaigns for all types and sizes of company. Whether you are aiming to promote products, sell services or generate leads, we can tailor a campaign to suit your needs and your budget.
To find out how Optillion can use Google AdWords to achieve great results for your business, call today on .