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About AdWords

The leading online advertising system


Google AdWords is the pay-per-click (PPC) advertising platform operated by Google. Google AdWords is more sophisticated, more customisable and more flexible than other PPC systems, as well as being more wide-reaching. Google is by far the largest search engine and search advertising provider in both the UK and the world.

How does it work?

Google AdWords operates on an auction system, whereby prospective advertisers bid to have their advert shown on certain search engine results pages (SERPs). The bid amount combined with the quality score determines where the advert is positioned in the Google search results. The higher your quality score, the better your position and the lower cost-per-click. The advertiser is charged for every click made on their advert, unless Google deems it to have been an unproductive or fraudulent click.

Why choose AdWords?

Google’s dominance and size has allowed it to develop AdWords into the leading online advertising system. For an experienced campaign manager, the capabilities of AdWords make it the first choice for online advertising. AdWords offers the most control, the largest audience, and the potential to run highly profitable campaigns.

Google AdWords has many advantages, including:

  • Displaying advertisements on Google’s own search results and on other sites in the Google Network, giving access to the largest online audience
  • Showing advertisements on the Google Display Network (GDN), which includes any site running Google’s AdSense programme and several major Google-owned properties such as YouTube
  • Specific location targeting, meaning adverts can be aimed at countries, regions, counties, cities or postcode areas
  • A language selection tool, which means that adverts can be targeted to speakers of different languages across and within countries
  • Encouraging return visits to the client’s website using remarketing with either search or display advertising
  • The ability to choose how closely keywords must match search terms
  • A site exclusion feature so that adverts can be prevented from showing on certain GDN websites
  • Low minimum bid prices with no minimum monthly spend, making it perfect for businesses of every size
  • A bid discount system which ensures that you don’t pay more than you need to in auctions

Google AdWords has many benefits for the advertiser, and is the most comprehensive and customisable PPC advertising system. AdWords is the online advertising platform of choice, especially for companies ready to take their first steps into Search Engine Marketing campaigns. Its flexibility and unequalled reach mean that adverts can be simultaneously highly targeted and served to a large audience.

Is AdWords right for you?

Google attracts over 90% of UK search engine traffic and with its ownership of other major websites, such as YouTube, it offers the most comprehensive coverage for advertisers.

Optillion has used Google AdWords to achieve success for a variety of clients. We are experienced in running campaigns for all types and sizes of company. Whether you are aiming to promote products, sell services or generate leads, we can tailor a campaign to suit your needs and your budget.

To find out how Optillion can use Google AdWords to achieve great results for your business, call today on .