Our Answers To Commonly Asked Questions About SEO
SEO techniques can be used on almost any website to raise search engine rankings and generate additional quality traffic. One exception, however, is when websites deliberately deny search engine spiders access to their content. An example of this would be a password-protected website, requiring users to log on before accessing content. In this case, blocking search engine spiders is entirely appropriate, as the owner of the access-restricted site would not want their content showing up in the search engine results.
On the other hand, SEO techniques may only work for a website if applied with skill and insight. For example, optimising a website for a business in a competitive marketplace can be expensive if you are targeting broad keywords. Achieving first-page rankings for a term like ‘web design’ would cost in excess of £100,000 and would likely take many years. In these cases, it is important to consider your projected return on investment (ROI) and decide whether this type of SEO is cost effective for your business. Optillion always targets keywords which are relevant, specific and have a favourable traffic to competitiveness ratio. This enables them to implement cost effective SEO campaigns for businesses in the most competitive of marketplaces.
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