Google AdWords Training Course

Get To Grips With Google’s PPC Program

Getting started with Google AdWords is a one day course in Nottingham to learn quickly and effectively how to use pay-per-click marketing. It’s ideal for both newcomers to AdWords and those with limited experience.

Course Outline

Are you tempted by the prospect of attracting increased traffic to your site by using Google AdWords, but worried that the costs will get out of hand for no return? This course will help you set up and run your Google AdWords account safely and effectively and get quality traffic and conversions for less money.

The beauty of AdWords is that it can bring your site an instant boost in quality traffic (unlike organic SEO) and it is a system that can be turned on and off instantly. It therefore lends itself to aspects of the fast changing business world and is ideal for special, time limited or geographically limited campaigns.

For example: do you have a product or service that is on special offer next month for the West Midlands area? Only Google AdWords can provide such an instant and controlled campaign.

However, effective management is the key to success or you could risk spending large amounts of money for little or no success.

With a maximum of 5 delegates we get the chance to ‘look under the bonnet’ of your account and provide some individually relevant hints and tips for successfully managing your AdWords campaigns.

Course Outcomes

At the end of our one day Getting started with AdWords course you will be able to:

Course Description

Google AdWords is an extremely useful tool for SMEs that wish to attract quality traffic to their website. The course begins with a brief introduction to AdWords – what it is and what it can do, as well as what it is not so good at doing. Here are some of the areas that you will cover:

Course Overview

Located in Nottingham City centre our state of the art training rooms are well equipped. This one day course is designed to provide the delegate with all the skills needed to run their own AdWords campaigns effectively and to budget.

Course Duration: 1 day,  9.30am – 4.30pm
Course Price: £175

The course covers the following areas:

To find out when the next AdWords course is scheduled to run and book a place, please visit our training partner, Web Studio Nottingham

Contact Details

Office & Registered Address:
Optillion Internet Marketing, 8 Church Street, Ruddington, Nottingham NG11 6HA, United Kingdom (UK)

Optillion's offices are within 30 minutes drive of Nottingham, Derby, Leicester and East Midlands Airport

Optillion's Directors

Paul Bibby, Head of Search Engine Marketing and trainer in Google AdWords and Analytics

Gavin Walker, Head of Search Engine Optimisation and trainer in eMarketing, SEO and SMM

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