What is Internet Marketing?
Internet Marketing is an overarching term for the various techniques, used either singly or in combination, to:
- Develop a visible and effective online presence
- Unite online businesses with potential customers
- Convert potential customers into profitable custom
- Manage the ongoing business-customer relationship
An Internet Marketing firm will specialise to a greater or lesser extent in one or more of these interrelated Internet Marketing disciplines. However, the mass of competing terminology which surrounds Internet Marketing can make comparing the services offered by different Internet Marketing firms problematic. A search engine submission company may offer exactly the same services as one advertising itself as a website positioning specialist. Conversely, two self-styled search engine marketing companies may offer entirely different services – one offering pay-per-click management and the other organic search engine optimisation.
The diagram shows the Internet Marketing terms favoured by Optillion, their interrelationship and any common synonyms by which they are known.
A separate section of Optillion’s website is devoted to each of the areas of Internet Marketing practice in which Optillion offers specialist services – website development, search engine optimisation and search engine marketing.
