What Is Internet Marketing?

A Range Of Techniques To Improve Your Online Presence

‘Internet Marketing’ is a gereric term which refers to a wide range of different techniques. Generally speaking, Internet Marketing aims to:

• Develop a visible and effective online presence for your business
• Help you broadcast your products or services to potential customers
• Convert your website visits into sales revenue
• Help manage your business-customer relationship

While all Internet Marketing companies specialise in one or more of these aspects of the discipline, the conflicting terminology that different companies use can sometimes make it difficult to differentiate between them. For example, one company might describe itself as a search engine submission specialist, while another might call itself a web positioning firm. In fact, both companies essentially perform the same service.

We’ve set out the Internet Marketing terminology that Optillion uses in the diagram below, highlighting the inter-relationship between the different disciplines:

Optillion specialises in Search Engine Optimisation, Search Engine Marketing and Social Media Marketing. For more information on these services, click on the links or call us today on .