Search Engine Marketing
Performance Based Promotion For Online Business
Search Engine Marketing (SEM) combines search engine technology with established online advertising techniques to achieve effective targeting of potential customers. Successful SEM can dramatically boost sales by maximising the visibility of your products and services to those searchers who are most likely to buy your product.
SEM comes in two well-known and widely accessible forms: pay-per-click (PPC) advertising and price comparison sites. Both offer distinct advantages to business and operate on a pay-per-performance model, ensuring a cost-effective, targeted method for increasing sales revenue.
Pay-per-click advertising
Providers of PPC advertising display advertisements on search engine results pages (SERPs) and associated third-party websites. These adverts are triggered by the use of targeted search terms, meaning your ad is only seen by those interested in your product or service.
PPC advertising is highly customisable and guarantees instant traffic to your website. However, to maximise the potential benefits it’s important to entrust your PPC campaign to an experienced practitioner. For more information on pay-per-click advertising and the expert services that Optillion can offer your business, click here.
Price comparison sites
Services such as Google Shopping, Amazon Marketplace, Kelkoo and PriceRunner offer an easy and effective way of marketing your products to a wide-ranging audience. By building a comprehensive presence across these and other price comparison sites, you ensure that your business is utilising all available channels and engaging with potential customers.
These sites use a payment model similar to that of PPC advertising. In order to achieve the best performance at the lowest cost, it’s important that your internet shopping presence is productively managed. Find out more about the various price comparison services and how Optillion uses them to improve business performance.
