Web Development & Redevelopment
As an Internet Marketing company specialising in search engine optimisation, it was not Optillion’s intention to provide a comprehensive web development service. However, it quickly became apparent that many of our search engine optimisation clients had website performance problems which originated from poor website development. In many cases websites were being completely rebuilt as part of the search engine optimisation process. As a result, Optillion offers a range of web development services which integrate with the other products in its Internet Marketing portfolio:
Web Development
Search engine optimisation practitioners require a comprehensive knowledge of website development. Indeed, many SEO practitioners are technically better website developers than conventional web designers, who are often swept away by the aesthetics of a site. Optillion’s personnel have the expertise and experience to develop a broad range of websites, from artfully designed brochure site to full featured, content-managed ecommerce sites, using industry standard technologies – XHTML, CSS and ASP. Utilising a web development team comprising search engine optimisation experts and graphic designers ensures that search engine optimisation features are ‘built in’ during the development phase, but in all other respects the website is the equal of, or better than, one developed by a specialist web designer.
Web Development Consultancy
Optillion’ s website development consultancy service is aimed particularly at government agencies, local authorities and charities who require professional advice when commissioning a website from a third party developer. Although fully conversant with the requirements of competitive tendering, many such bodies lack the technical expertise to compose website specifications and tender documents without the assistance of a professional web development advisor. Optillion offers a comprehensive consultancy service which covers all stages of the commissioning process – determining the website’s objectives, writing the technical specification and tender document, tender evaluation and short listing, interviewing, monitoring the development phase and acceptance testing. Clients may decide to use an Optillion web development consultant to assist with any, or all, aspects of the website commissioning process.
SEO Consultancy
The most advantageous time to consider the search engine optimisation needs of a website is before the first tag is written. Employing an SEO consultant to oversee the development of a website by a third party developer ensures that the site’s coding is search engine optimisation compliant. As a result, using a search engine optimisation consultant during the development phase is cost effective, since the web developer will have undertaken the majority of the on-page search engine optimisation. The earlier the SEO consultant is involved in the web development process, the greater will be the saving in fees for the subsequent search engine optimisation campaign. Further details of Optillion’s search engine optimisation consultancy services can be found in the search engine optimisation section of the site.
