Search Engine Optimisation Reports
The SEO Evaluation and Report is Optillion’s entry-level search engine optimisation service. Clients are required to complete a pre-engagement questionnaire to ensure that the Search Engine Optimisation Evaluation and Report is appropriate to their circumstances. If the service is not appropriate to a client’s needs, they will be advised of alternative optimisation which Optillion can offer.
SEO Evaluation
The evaluation involves a search engine optimisation specialist carrying out an assessment of the website’s current search engine performance and a detailed analysis of the site’s hosting arrangements, structure, coding, content and link relationships. The analysis will look at the entire site and the many different factors that affect the site’s search engine rankings, important amongst which are:
- Appropriateness of the technology used to build the site
- Hosting arrangements and physical server location
- Site structure and folder/page naming conventions
- Use of a robots text file or robots meta tags
- Correct use of the title tag and meta tags
- Use of specific (X)HTML tags, e.g. Hn tags, em tags
- Use of ‘alt’ tags for both SEO and accessibility
- The potential to change structural markup to CSS
- Use of externally referenced Javascript files and CSS
- Keyword selection and specificity of page content
- The site’s internal link structure and PR channelling
- Requirements for a site map or reserve navigation
- The ability of search engine spiders to index the site
SEO Report
Each report is individually prepared and concentrates on the aspects of the client’s site which are causing most problems and which will bring the greatest improvements in search engine rankings when remedied. If, for example, keyword selection and differentiation is considered to be a major obstacle to search engine performance, the report will include specific, practical advice as to how to implement changes. In addition, every report includes details of the site-wide issues that need to be addressed and a worked example of the changes which should be made to be the coding for a sample page.
What’s Not Included
The Search Engine Optimisation Evaluation and Report is essentially a ‘one off’ exercise. It does not include any implementation of the report’s recommendations by Optillion’s staff, nor ongoing support. For this reason, the SEO Evaluation and Report is most suitable for businesses which have developed and/or maintain their own website and whose staff are both familiar with (X)HTML/CSS and confident in hand coding web pages. For businesses with websites which are maintained by third party web developers, Optillion’s SEO Consultancy or Bespoke Search Engine Optimisation service will usually be the preferred option.
