Search Engine Optimisation Consultancy
Optillion’s Search Engine Optimisation Consultancy service has a much wider remit than its SEO Report and Evaluation service, providing clients with access to advisory, training and creative services across the breadth of its search engine optimisation practice. Search Engine Optimisation Consultancy is most appropriate for companies which have web development capabilities in-house, or a strong ongoing relationship with a third party web developer. It allows the client to institute a comprehensive search engine optimisation campaign under the direction of Optillion’s SEO consultants, whilst retaining control of his or her website throughout the optimisation process.
Optimisation Assessment
The initial stage of the consultancy process is a comprehensive evaluation, carried out by a Search Engine Optimisation expert, to assess the current state of optimisation of the website and its performance in terms of both traffic and search engine rankings. Even in cases where the client has identified specific areas requiring attention, a full SEO evaluation is carried out to ensure that no other barriers to effective search engine optimisation exist.
SEO Programme
Following the optimisation assessment, a search engine optimisation programme will be drawn up for the client by Optillion’s Search Engine Optimisation consultant. The SEO programme includes a prioritised list of the search engine optimisation work that is required, but does not dictate the means of implementation. Meetings with the client and his or her web development personnel will determine how the SEO programme is to be executed, and the document updated according to the decisions reached.
SEO Implementation
The SEO consultancy service offers considerable flexibility in its delivery. Meta tag implementation for the site could, for example, be achieved either by an Optillion copywriter composing meta tags for each individual page of the site, or by training a member of the client’s development team to undertake the task. In either case, correct implementation and subsequent performance monitoring would be overseen by one of Optillion’s search engine optimisation consultants. The client has complete control over choosing the approach which would be most suitable for his circumstances and modifying the delivery of the programme as required.
SEO Monitoring
Central to the success of Optillion’s SEO consultancy service is regular performance monitoring and reporting to the client. In all cases reporting will include regular, usually monthly, reports on progress in implementing the SEO programme and the search engine rankings and traffic achieved. In the case of SEO programmes which depend to a large extent on training web development staff in SEO techniques, it is particularly important that staff performance is also monitored to ensure that the client is developing sustainable in-house search engine optimisation resources.
Flexibility & Choice
A business can undertake a comprehensive search engine optimisation campaign using Optillion’s SEO Consultancy service, or ‘pick and mix’ elements from the broad range of advisory, training and creative services offered. In either case, clients are assured of high levels of service and support from Optillion’s experienced SEO consultants throughout the period of the contract.
