Price Comparison Services
Achieve Maximum Visibility For Your Products And Services
Customers are increasingly using Internet shopping services such as Amazon Marketplace to find products at the most competitive prices. These sites present attractive opportunities for businesses aiming to attract new customers in a targeted and cost-effective way. By building an authoritative, visible presence across a range of different sites, you could give your business a clear advantage over your competitors.
Optillions offer management and advisory services for companies aiming to exploit the potential benefits of these Internet shopping platforms. With many successful campaigns behind them and a keen understanding of the latest developments, Optillion utilise these services in a way which could fortify your overall web presence.
We can deliver support for all the major price comparison services, including:
Google Shopping
This free service allows you to list your products on the Google Shopping network, which shows three relevant products within an ordinary search engine results page (SERPS). Increasingly, people are using Google Shopping search results as a comparison site for branded product searches. Optillion builds product lists in a way that maximises the number of times your products are shown and therefore clicked. We manage campaigns in a proactive way, updating product and price changes on a constant basis to ensure that the enquirer sees the most up-to-date information.
Amazon Marketplace listings
Optillion can upload clients’ product information onto the Amazon Marketplace network, where your products will be seen alongside other suppliers of the same or similar product, in a style similar to price comparison sites. Products are then purchased while benefiting from the security and reputation of the Amazon site, but you deliver the order direct to the customer and pay Amazon a fee for every item sold.
eBay Stores
Optillion has six years experience of running successful eBay Stores for a wide variety of products. These stores offer a very cost effective solution for smaller companies who require a method of eCommerce and stock control. By building an online eBay Store linked from your website, visitors can purchase and pay for products using eBay and PayPal. These sites enjoy a strong reputation for security and service and are familiar to most people. Once the purchase has been made, you deliver the product direct to the customer and pay eBay a fee for each item sold.
Price comparison sites
Price comparison sites have seen a dramatic increase in popularity over recent years. This is in part due to the combined marketing might of comparison sites for services (e.g. uSwitch, Money Supermarket) and products (e.g. Kelkoo, Pricerunner). These sites offer a great way to connect with potential customers.
Each comparison site issues detailed instructions on the fields for their feed and the order in which they should be presented. Optillion has years of experience working with price comparison sites, and can build accurate feeds that provide good links back to your website. The system works on a pay-per-click basis, with a fee charged each time a visitor clicks through to your site.
By taking advantage of the various price comparison services, you could reach a potentially massive audience of people who trust these sites and the products that they offer. Optillion’s expertise within this field means that we can deliver an Internet shopping presence which is optimised to achieve maximum visibility. With a strong presence on these sites supplementing your main website, you ensure that your products and services are available across every possible channel.
For more information about our price comparison services and how they could improve your sales performance, call Optillion today on .
