Internet Marketing Fee Structure
It is inappropriate when delivering a bespoke Internet Marketing service to offer a choice of fixed price packages. Optillion's fees for its Internet Marketing services are quoted on an individual basis and are dependent on the client’s requirements, the competitiveness of the marketplace in which it operates and an evaluation of any existing online presence. Optillion’s approach ensures that each client is charged a fee for its Internet Marketing campaign commensurate with the extent and complexity of the work undertaken.
All too often, cheap Internet Marketing is synonymous with ineffective Internet Marketing. It was never Optillion’s intention to offer the cheapest Internet Marketing service. Instead, Optillion offers a range of Internet Marketing services which are tailored to suit the needs of the individual client and designed to be both economical and affordable.
Economical Internet Marketing
An Optillion Internet Marketing campaign is designed to maximise the client’s Rate of Return on Investment (ROI) by selecting the right marketing mix to meet the client’s objectives, the campaign budget and the timescale set for achieving results. Optillion will only recommend a service to a client if it is a suitable option for the business and economical to implement. Contrast this with the all too common practice of offering fixed price Internet Marketing packages. Such packages fail to address the needs of the individual client, resulting in the majority of clients paying over the odds and many receiving services which are not appropriate to their needs.
Affordable Internet Marketing
For start-up firms, small businesses and companies undergoing major expansion, paying large advance fees for an Internet Marketing campaign can be both unpalatable and impractical. Optillion’s Internet Marketing proposal will take account of the client’s budget allocation and may include options to pay a reduced initial fee and higher monthly fees over the life of the campaign. Optillion is also willing to discuss other fee structures, including performance based charges and profit sharing agreements.
Free Internet Marketing Proposals
If you are serious about improving the performance of your online business, the next step is to request a free Internet Marketing proposal and quotation from Optillion. As part of the process, you will be required to complete a questionnaire providing background information about your business and an indication of your Internet Marketing budget. Optillion has existing clients whose annual Internet Marketing spend, excluding disbursements, ranges from below £2,000 to considerably in excess of £10,000. Optillion does not impose a minimum fee for its Internet Marketing campaigns and will prepare a proposal for any project, provided that the indicative budget is appropriate to its size and complexity.
